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Cookie Policy

Learn how Latimer Tuition uses cookies and similar technologies, how to manage them, and where to get further information. Last updated 22 July 2026.

What are cookiesActive cookie overviewContact us

Generated overview

This overview is generated during the site build from the active consent and tracking implementation. It includes first-party preferences, Google Tag Manager and analytics, Meta browser PageView tracking, separate Meta server-side lead events, and the Jotform DBS embed.

Inventory version 5. Generated 29 July 2026 at 18:28.

latimer-cookie-consent

Latimer Tuition

Purpose
Stores the visitor's saved cookie category choices so future page loads respect them.
Type
html_local_storage
Duration
Until local storage is cleared or the consent model version changes.
Loaded when
Only after the visitor clicks Accept all cookies, Confirm choices, or Use necessary cookies only.
Source
Cookie consent banner

latimer-theme

Latimer Tuition

Purpose
Stores the visitor's light or dark theme preference.
Type
html_local_storage
Duration
Until local storage is cleared or the visitor changes theme.
Loaded when
When the visitor changes the site theme.
Source
Header theme toggle

_ga, _ga_*, _gid, _gat*

Google / Google Tag Manager

Purpose
Measures site usage and enquiry journeys in aggregate reporting.
Type
http_cookie and tag-managed browser storage
Duration
Typically session to 13 months, depending on Google configuration.
Loaded when
Default active when no consent record exists; disabled on future page loads after a saved analytics opt-out.
Source
Google Tag Manager container GTM-NGKSJ84J

dataLayer canonical lead conversion events

Google / Google Tag Manager

Purpose
Queues the contact_form_submit, match_me_with_a_tutor_submit, and message_a_tutor_submit outcomes for GA4 and Google Ads measurement. When Marketing is allowed, Google Ads tags also receive normalized, SHA-256 hashed email and phone match keys automatically after a confirmed form enquiry.
Type
browser_event
Duration
Current page session only, unless the tag platform stores follow-up identifiers.
Loaded when
Default active when no consent record exists; routed according to the saved Analytics and Marketing choices.
Source
apps/site/src/lib/analytics.ts

_gcl_au, _gcl_aw, _gac_* and Google click identifiers

Google Ads / Google Tag Manager

Purpose
Attributes confirmed enquiry outcomes to eligible Google Ads interactions, with hashed contact match keys included automatically when Marketing is allowed and valid details are available.
Type
http_cookie and tag-managed browser storage
Duration
Typically up to 90 days, depending on the Google Ads conversion configuration.
Loaded when
Default active when no consent record exists; disabled after a saved marketing opt-out through Consent Mode.
Source
Google Tag Manager container GTM-NGKSJ84J

Meta Pixel PageView and _fbp/_fbc identifiers

Meta

Purpose
Sends a browser-side PageView event to Meta to measure visits and support advertising attribution. The browser Pixel sends PageView only; it does not send Lead or other browser conversion events.
Type
browser_event and http_cookie
Duration
The event is sent for the current page view; Meta browser identifiers are typically retained for up to 90 days, subject to Meta's settings.
Loaded when
On production page visits when no saved Marketing opt-out exists; stopped on future page loads after the visitor saves a Marketing opt-out.
Source
Meta Pixel and dataset 1047463101286816

Meta Conversions API lead events

Meta

Purpose
Separately from the browser Pixel, sends a server-side confirmed-enquiry event with source page, IP address, browser user agent and any available _fbp/_fbc identifiers. When Marketing is allowed, normalized, SHA-256 hashed name, email and phone match keys are included automatically; form messages, pupil details and subject or level selections are excluded.
Type
server_event
Duration
Controlled by Meta's dataset and advertising retention settings.
Loaded when
After a form webhook succeeds when Marketing is active on latimertuition.com or www.latimertuition.com; skipped on previews and after a saved marketing opt-out.
Source
Cloudflare Pages Functions and Meta dataset 1047463101286816

JOTFORM_SESSION, guest, userReferer

Jotform

Purpose
Supports embedded DBS form sessions, referrals, and form completion behaviour.
Type
server_cookie and html_local_storage
Duration
Typically session to 30 days, controlled by Jotform.
Loaded when
When a page embeds the Jotform DBS form.
Source
apps/site/src/components/templates/EnhancedDbsTemplate.astro

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, Latimer Tuition Ltd) are called ‘first-party cookies’. Cookies set by parties other than the website owner are called ‘third-party cookies’. Third-party cookies enable third-party features or functionality to be provided on or through the website, for example advertising, interactive content, and analytics. The parties that set these third-party cookies can recognise your computer both when it visits the website in question and also when it visits certain other websites.

Why do we use cookies?

We use first- and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as ‘essential’ or ‘strictly necessary’ cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties. Third parties serve cookies through our Website for advertising, analytics, and other purposes. This is described in more detail below.

How can I control cookies?

You can decide whether to accept or reject optional analytics and marketing technologies. The first-layer banner offers Accept all cookies and More options. Inside More options, you can switch Analytics and Marketing on or off, click Confirm choices, or choose Use necessary cookies only. Necessary cookies and storage cannot be switched off because they are required for core site preferences and operation.

When no saved choice exists, analytics and marketing technologies are active automatically. This includes the Meta Pixel browser PageView event. No choice record is written until you click Accept all cookies, Confirm choices, or Use necessary cookies only. Once a record exists, the site respects it on future page loads; saving Marketing as off stops future Meta Pixel PageView and Meta Conversions API events. You can reopen the banner from Cookie settings in the footer on pages where the banner is available.

You may also set or amend your web browser controls to accept or refuse cookies. The generated active-cookie overview on this page lists the current categories and technologies.

Necessary cookies and storage

These technologies are needed for the Website to work or to remember basic first-party preferences. They include the saved cookie preference record and the light/dark theme preference.

Cookie choices
The cookie banner stores a first-party local storage record only after you save a choice.
Theme preference
The site stores your light or dark theme preference locally when you use the theme toggle.

Analytics cookies

Analytics technologies help us understand how visitors use the Website and how enquiry journeys perform. They are default-active while no saved choice exists, and disabled on future page loads after you save an analytics opt-out.

Google Tag Manager and GA-style analytics
Used for aggregate reporting on page visits, interactions, and enquiry journeys. The generated overview above lists the active implementation source and loading rule.

Next step

Third-party embedded forms

Some pages embed forms from third-party providers. The DBS form currently uses Jotform, which may set its own session and referral cookies when that embedded form loads.

Jotform DBS embed
Jotform may use session, guest, and referral cookies when the DBS form is embedded. These are controlled by Jotform and are listed in the generated overview above.

How can I control cookies on my browser?

As the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser’s help menu for more information.

In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please use the resources below.

Next step

What about other tracking technologies, like web beacons?

Cookies are not the only way to recognise or track visitors to a website. We use the Meta Pixel, a browser tracking technology that enables Meta to record when someone visits a page on our Website. It sends a PageView event only and does not send Lead or other browser conversion events.

The Meta Pixel may use browser identifiers such as _fbp and _fbc to measure visits and advertising attribution. It is active automatically when no saved Marketing opt-out exists and stops sending future PageView events after you save Marketing as off.

Do you use Flash cookies or Local Shared Objects?

No. Some older websites used so-called ‘Flash Cookies’ (also known as Local Shared Objects or ‘LSOs’) to collect and store information about visitors, but Adobe Flash Player was discontinued at the end of 2020 and modern browsers no longer support it.

Our Website does not use Flash Cookies or Local Shared Objects, so there is nothing you need to configure or delete for them.

Do you serve targeted advertising?

Marketing technologies may be used to measure and improve advertising and confirmed enquiry outcomes. The current implementation includes Google Ads conversion events and enhanced conversions, a Meta Pixel browser PageView event, and a separate server-side Meta Conversions API lead event after a successful form submission. The browser Pixel sends PageView only; it does not send Lead or other browser conversion events.

Please only submit contact details belonging to someone aged 18 or over. When an enquiry form is successfully submitted and Marketing is permitted, normalized and SHA-256 hashed email and phone match keys are included automatically for Google enhanced conversions. Meta’s separate server event includes the event name and identifier, source page, IP address, browser user agent and any available _fbp/_fbc identifiers; normalized and SHA-256 hashed name, email and phone match keys are also included automatically. There is no separate advertising-measurement checkbox on the forms. Form messages, pupil details and subject or level selections are not included in these advertising payloads. Hashing does not make an identifier anonymous. Meta server events are restricted to latimertuition.com production hosts.

These technologies are active automatically while no saved choice exists. A saved Marketing opt-out prevents future Google advertising match data, Meta Pixel PageView events, and Meta Conversions API events. You can change the setting at any time through Cookie settings in the footer.

Next step

How often will you update this Cookie Policy?

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Policy indicates when it was last updated.

Where can I get further information?

If you have any questions about our use of cookies or other technologies, please contact us.

Contact us