Legal
Privacy Policy
Read how Latimer Tuition Ltd collects, uses, stores, and shares personal information when you use our website and services.
Privacy notice overview
Last reviewed: 22 July 2026.
This privacy notice for Latimer Tuition Ltd (“we”, “us”, or “our”) describes how and why we might collect, store, use, and/or share (“process”) your information when you use our services (“Services”), such as when you visit our website at latimertuition.com or engage with us in other related ways, including sales, marketing, or events.
Reading this notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at Contact@LatimerTuition.com.
Summary of key points
This summary provides key points from our privacy notice. You can use the sections below to read the full notice.
- We may process personal information depending on how you interact with us, the choices you make, and the products and features you use.
- We do **not** process sensitive personal information.
- We do **not** receive personal information from third parties.
- We process information to provide, improve, and administer our Services, communicate with you, prevent fraud, protect safety, and comply with law.
- We may share information in specific situations, including business transfers, analytics and advertising measurement with Google and Meta, and with affiliates.
- Depending on where you are located, privacy law may give you rights over your personal information.
Next step
1. What information do we collect?
Personal information you disclose to us
We collect personal information that you voluntarily provide when you register on the Services, express an interest in obtaining information about us or our products and Services, participate in activities on the Services, or otherwise contact us.
The personal information we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. If you choose to register with us using an existing social media account, we may collect the information described in the social logins section below. All personal information you provide to us must be true, complete, and accurate, and you must notify us of any changes.
Information automatically collected
Some information — such as your Internet Protocol (IP) address and browser and device characteristics — is collected automatically when you visit, use, or navigate the Services. This information does not reveal your specific identity, but it may include device and usage information such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, and information about how and when you use our Services. The Meta Pixel records a browser-side PageView when no saved Marketing opt-out exists; it does not send Lead or other browser conversion events. Like many businesses, we also collect information through cookies and similar technologies. For more information, see our Cookie Notice.
This automatically collected information may also include log and usage data, such as the pages and files viewed, searches, actions taken in the Services, date and time stamps, system activity, error reports, and hardware settings.
- Names
- Phone numbers
- Email addresses
- Contact preferences
- Billing addresses
- Advertising and browser identifiers used for attribution
2. How do we process your information?
We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.
We process your personal information for a variety of reasons, depending on how you interact with our Services.
- To facilitate account creation, authentication, and user account management.
- To deliver and facilitate delivery of services to the user.
- To respond to user enquiries and offer support.
- To send administrative information, including changes to our terms and policies.
- To fulfil and manage orders, payments, returns, and exchanges made through the Services.
- To enable user-to-user communications where our Services allow that.
- To save or protect an individual's vital interests, including preventing harm.
- To measure page visits through the Meta Pixel's browser PageView event and to measure confirmed enquiry outcomes and advertising through separate Google conversion and Meta server-side conversion processing, subject to the Website's Analytics and Marketing choices.
3. What legal bases do we rely on to process your personal information?
Under the GDPR and UK GDPR, we only process your personal information when we believe it is necessary and we have a valid legal reason to do so.
- Consent
- We may process your information if you have given us permission to use your personal information for a specific purpose. You can withdraw your consent at any time.
- Performance of a contract
- We may process your personal information when it is necessary to fulfil our contractual obligations to you, including providing our Services or taking steps at your request before entering into a contract.
- Legal obligations
- We may process your information where it is necessary to comply with our legal obligations, including cooperating with law enforcement or regulatory bodies, exercising or defending legal rights, or using information as evidence in litigation.
- Vital interests
- We may process your information where it is necessary to protect your vital interests or the vital interests of a third party, such as situations involving potential threats to the safety of any person.
4. When and with whom do we share your personal information?
We may share information in specific situations described below and, where relevant, with selected third parties.
Our Website uses Google and Meta technologies to measure analytics, page visits, advertising and confirmed enquiry outcomes. The Meta Pixel automatically sends Meta a browser-side PageView when no saved Marketing opt-out exists. It sends PageView only and does not send browser Lead events, other browser conversion events, or contact details submitted through our forms.
Separately, please only submit contact details belonging to someone aged 18 or over. When an enquiry form is successfully submitted and Marketing is permitted under the Website’s choices, the Website automatically normalizes and SHA-256 hashes the submitted contact details and sends the applicable match keys to Google and Meta’s server-side Conversions API to measure and improve advertising. Form messages, pupil details and subject or level selections are not included in these advertising payloads. Hashing is a security measure and does not make the identifiers anonymous.
Analytics and Marketing remain active until you save a choice; after a saved opt-out, the relevant future events are restricted as described in our Cookie Policy. To opt out of being tracked by Google Analytics across the Services, visit Google Analytics Opt-out. Other opt-out resources include optout.networkadvertising.org and networkadvertising.org/mobile-choice. For more information, see Google Privacy & Terms and Meta Privacy.
- Business transfers
- We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
- Google Analytics
- We may share your information with Google Analytics to track and analyse use of the Services. The Google Analytics Advertising Features we may use include Google Analytics Demographics and Interests Reporting, Remarketing with Google Analytics, and Google Display Network Impressions Reporting.
- Google Ads enhanced conversions
- Google Ads may receive canonical confirmed-enquiry events and Google click or browser identifiers for advertising attribution. When Marketing is permitted, the Website automatically sends normalized, SHA-256 hashed email and phone match keys after a confirmed form enquiry. Form messages, pupil details and subject or level selections are not included in enhanced-conversion data.
- Meta Pixel
- On production page visits, Meta receives a browser-side PageView event and may use _fbp/_fbc browser identifiers for measurement and advertising attribution unless a saved Marketing opt-out exists. The Pixel sends PageView only; it does not send Lead or other browser conversion events, and it does not receive contact details submitted through our forms.
- Meta Conversions API
- Separately from the browser Pixel, Meta may receive a server-side confirmed-enquiry event after a successful form submission. The server event may include the source page, IP address, browser user agent and any available Meta _fbp/_fbc identifiers. When Marketing is permitted, normalized, SHA-256 hashed name, email and phone match keys are included automatically. Form messages, pupil details and subject or level selections are not sent to Meta Conversions API.
- Affiliates
- We may share your information with our affiliates and require those affiliates to honour this privacy notice. Affiliates include our parent company and any subsidiaries, joint venture partners, or other companies that we control or that are under common control with us.
5. Do we use cookies and other tracking technologies?
Yes. We may use cookies and similar tracking technologies such as browser events and server-side conversion events to collect or store information.
Specific information about Google Analytics, Google Ads enhanced conversions, the Meta Pixel browser PageView event and the separate Meta Conversions API server-side lead event, including how the Website applies saved choices, is set out in our Cookie Notice.
6. How do we handle your social logins?
If you choose to register or log in to our Services using a third-party social media account such as Facebook or Twitter, we may receive certain profile information from that provider. The profile information we receive may vary depending on the provider, but often includes your name, email address, friends list, profile picture, and other information you choose to make public.
We will use the information we receive only for the purposes described in this privacy notice or otherwise made clear to you on the relevant Services. We do not control, and are not responsible for, other uses of your personal information by a third-party social media provider. We recommend reviewing their own privacy notice to understand how they collect, use, and share your data and how you can set your privacy preferences.
7. How long do we keep your information?
We keep your information for as long as necessary to fulfil the purposes outlined in this privacy notice unless a longer retention period is required or permitted by law, such as for tax, accounting, or other legal requirements.
No purpose in this notice will require us to keep your personal information for longer than the period of time in which users have an account with us.
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise that information. If this is not possible, for example because it has been stored in backup archives, we will securely store your personal information and isolate it from further processing until deletion is possible.
8. How do we keep your information safe?
We aim to protect your personal information through a system of organisational and technical security measures.
We have implemented appropriate and reasonable technical and organisational security measures designed to protect the security of any personal information we process. However, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorised third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk, and you should only access the Services within a secure environment.
9. Do we collect information from minors?
We do not knowingly collect data from or market to children under 18 years of age.
By using the Services, you represent that you are at least 18, or that you are the parent or guardian of such a minor and consent to that minor dependent’s use of the Services. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete the data from our records. If you become aware of any data we may have collected from children under age 18, please contact RobinGibbons@LatimerTuition.com.
10. What are your privacy rights?
In some regions, including the European Economic Area (EEA), the United Kingdom (UK), and Switzerland, you have rights that allow you greater access to and control over your personal information. You may review, change, or terminate your account at any time.
These rights may include the right to request access to and obtain a copy of your personal information, request rectification or erasure, request restriction of processing, request data portability where applicable, and object to the processing of your personal information in certain circumstances. You can make such a request by using the contact details provided on this page. We will consider and act upon any request in accordance with applicable data protection laws.
If you are located in the EEA or UK and you believe we are unlawfully processing your personal information, you also have the right to complain to your Member State data protection authority or the UK data protection authority. If you are located in Switzerland, you may contact the Federal Data Protection and Information Commissioner.
If we rely on your consent to process your personal information, you have the right to withdraw that consent at any time. This will not affect the lawfulness of processing before its withdrawal, nor will it affect processing carried out on lawful grounds other than consent.
You can unsubscribe from marketing and promotional communications at any time by replying STOP or UNSUBSCRIBE to our SMS messages, or by contacting us using the details on this page. We may still send service-related messages necessary for the administration and use of your account, to respond to service requests, or for other non-marketing purposes.
If you would like to review or change the information in your account or terminate your account, you can log in to your account settings and update your user account. Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases, although we may retain some information to prevent fraud, troubleshoot problems, assist with investigations, enforce legal terms, or comply with legal requirements.
Most web browsers accept cookies by default. If you prefer, you can usually choose to remove or reject cookies, although this may affect certain features or services. For more information, please see our Cookie Notice. If you have questions or comments about your privacy rights, you may email Contact@LatimerTuition.com.
- Request access to and obtain a copy of your personal information.
- Request rectification or erasure of your personal information.
- Request restriction of the processing of your personal information.
- Request data portability where applicable.
- Object to the processing of your personal information in certain circumstances.
- Not be subject to automated decision-making where applicable.
11. Controls for Do-Not-Track features
Most web browsers and some mobile operating systems and applications include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your preference not to have data about your online browsing activities monitored and collected.
At this stage, no uniform technology standard for recognising and implementing DNT signals has been finalised. As a result, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this privacy notice.
12. Do we make updates to this notice?
Yes. We will update this notice as necessary to stay compliant with relevant laws.
The updated version will be indicated by an updated “Revised” date and will be effective as soon as it is accessible. If we make material changes to this privacy notice, we may notify you by prominently posting a notice of the changes or by sending you a direct notification. We encourage you to review this privacy notice frequently to stay informed about how we are protecting your information.
13. How can you contact us about this notice?
If you have questions or comments about this notice, you may contact our Data Protection Officer (DPO), Robin Gibbons, by email or by post using the details below.
- Data Protection Officer
- Robin Gibbons
- robingibbons
@latimertuition .com
14. How can you review, update, or delete the data we collect from you?
You have the right to request access to the personal information we collect from you, change that information, or delete it.
To request to review, update, or delete your personal information, please contact us.